Mercedes-Benz TecDay Design in Beijing’s Sanlitun
Beijing, September 23-25, 2015 – In a unique move to highlight the extraordinary design aesthetic of Mercedes-Benz’s illustrious models throughout the years till today, and in particular the current design language of “sensual purity”, OSK helped to create the perfect canvass in which to “draw the line”. The event claim “Shapes of Freedom”, referenced the clear, sometimes evocative, and yet always eye-pleasing Mercedes-Benz design, that delivers the freedom to its customers of expressing one’s own tastes, personalities and mobility needs.
A comprehensive program across three days included an evening presentation show, a VIP party, media workshops across a multitude of design topics, and of course a chance for media to get up close and personal with the newest design gems from the brand – a test drive around the Chinese capital on a warm sunny day.
The event stood out with a new, edgy departure on the overall architecture design format – the use of new and interesting shapes, heights and perspectives were employed as inspiration in the set-up, resulting in a brand new aesthetic for the event space.
The event also fully-leveraged its central Beijing location by inviting the public into the space to explore and learn more about Mercedes-Benz design. This helped further maximize the interest and exposure generated.
Overall, the “Shapes of Freedom” Mercedes-Benz Design Tec Day helped to lead a new conversation on design in China, and in particular design within mobility – this is especially relevant with Beijing recently being designated as one of the design capitals of the world, as well as the annual Beijing Design Week occurring just days adjacent to the Tec Day event.