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OSK China Walks the Runway

DAVID UBL Summer/Resort 2014 Fashion Show

Beijing-based German designer David Ubl launched his latest 2014 collection fashion show at Beijing’s newest fashion and lifestyle center, Indigo Mall颐堤港 and EAST Beijing lifestyle business hotel. The event was attended by approximately 200 media, KOL (Key Opinion Leaders), customers, celebrities, fashion industry VIPs, the viewing public, and special celebrity guest, famous Taiwanese singer Dike Niuzai (迪克牛仔).

The show marked OSK China’s first foray into a fashion-focused event and media communications project, where the Beijing office delivered a wide-variety of PR services for the up-and-coming designer.

OSK China supported David in a wide-variety of positions, particularly in the areas of communications and public relations throughout the lifespan of the project. This included full-process guidance throughout planning and preparation, execution, and onsite project management.  

The project garnered highly-successful coverage and reaction online directly following the launch of the new collection at the show.