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Powered by Life

Sanya, 2014 – A comprehensive program including a welcome dinner, GLA cup team competition, test drive briefing, product briefing, on road and off road test drives, and a BBQ dinner was delivered.

Based on the leading communication headline – “Powered by Life” – the event set out to create a rich and unique mix of playful competitiveness in a fun and challenging atmosphere. OSK created an interactive exhibition on how to bring excitement to everyday routine. Using competitive, new age activities, OSK kept our guests on the go – with the GLA playing a key role in every part of the experience.

The event offered an opportunity for the guests to experience off-road test drives, including highway, tunnels, city roads, dynamic country roads and uphill roads.